Gousto tackles carbon emissions with automated impact management powered by Altruistiq
Founded in 2012, Gousto, is a leading UK recipe box provider delivering eight million meals per month. Initially set up with the idea of reducing food waste, over time the company has expanded its definition of sustainability to include areas such as packaging, carbon emissions, and healthy outcomes, with an overarching goal for every meal to leave the world better off.
To date, it has been proven that a weekly Gousto recipe box reduces carbon emissions by 23% compared to buying the same food at a supermarket. In its own facilities, Gousto has maintained food waste at less than 1% and cut plastic packaging in its boxes by 50%.
Last year, Gousto became a Certified B Corporation, joining a global community of businesses that meet strict sustainability standards.
Gousto turned to Altruistiq to automate its data measurement, management, and exchange process.
Measuring and managing impact is a data-driven process, and for Gousto, that involved spreadsheets and the support of ad hoc consultants. The approach required time-consuming data gathering using incomplete data sets, and a process that covered only Scope 1 and 2 of the three scopes measured by the Greenhouse Gas Protocol.
Because it took so long to gather data, it was only refreshed once a year, and the use of spreadsheets made it impossible to scale. Gousto wanted a live and holistic understanding of their impact to help make better decisions.
The Altruistiq software is used as a solution to drive real corporate impact in carbon reduction and beyond through real-time carbon data analysis and granular measurement. Now Gousto can calculate and mitigate its impact across the entire business, from suppliers to employees to customers, and plan for future efforts.
This is where Altruistiq brings what others do not – going above carbon offsetting into abatement - generating real-world reduction insights, as a global critical approach.
“Going forward, Gousto is focused on achieving its goal in which every meal leaves the world better off. Food production and distribution are responsible for a lot of negative environmental impacts, but they can also be responsible for future solutions. We know that there are direct correlations between our sustainability efforts and our business growth, and we believe that sustainability should be central to any forward-thinking business.”