Podcast
November 14, 2024

The Sustainable Consumer Revealed

What you'll learn

  • The profile of the sustainable consumer
  • How consumers prioritise what they put in the shopping basket
  • What “sustainability” means to them
  • The most trusted sustainable brands—and why they stand out

Get our newsletter

Listen to this article
0:00
0:00

In this episode, we reveal the key findings and share actionable strategies for professionals to incorporate these insights into their sustainability efforts.

Who were the respondents?

Our survey spanned a diverse demographic:

  • Age: 50% were aged 25–34, followed by 28% aged 35–44
  • Gender: 58% male, 42% female
  • Geography: The majority hailed from the US (23%) and UK (23%), with representation from India (10%), France, Canada, and Australia (6% each), and others (26%)
  • Living Environment: 70% resided in urban areas
  • Income: 70% reported household incomes between $40–99k
  • Dietary Habits: 65% had no dietary restrictions, while 19% identified as vegetarian

Prefer to watch? 

Subscribe for updates

Stay up-to-date with new resources & upcoming events.

Questions, feedback or content suggestions?

Get in touch with the Altruistiq team